Mobile Informatization Standard?
| Mobile informatization standard to accelerate industrial upgrading |
| Last Updated(Beijing Time):2008-04-16 09:02 |
| By Liu Xiaofeng Mobile informatization with cell phones as the carrier is provided with a great many advantages including low costs, flexible implementation, free from restrictions in terms of time and zone, and it can satisfy the demands of general enterprises, especially small- and medium-sized enterprises, commendably. Nevertheless, mobile informatization is still at the initial stage in China; some enterprises feel rather puzzled as to what kind of standard to follow and how to implement mobile informatization as planned and step by step. As the "Project of Standard for Corporate Platform for Mobile Informatization" has been formally initiated recently, numerous enterprises will benefit from such a standard. Jointly driven by governmental departments including the Working Group on the Standard for Corporate Informatization under the former Ministry of Information Industry and China Association of Productivity Promotion Centers under the Ministry of Science and Technology and enterprises like Beijing UFIDA Mobile Business Technology Co., Ltd., the project group will develop a uniform standard for the platform for mobile informatization according with the actual situation in China. China's corporate mobile informatization is about to present a situation of accelerated development. In recent years, mobile informatization has presented a trend of flourish development in China as the penetration rate of cell phones has been improving year by year. Mobile communications have become an instrument for corporate operation and corporate management, which makes it possible for enterprises to obtain information accurately at any moment everywhere so as to make decisions. Mobile commerce developed on such a basis is provided with characteristics of being facile and highly efficient, and it has not only had the corporate pattern of organizing operations changed revolutionarily but also changed the survival means of everyone radically. Especially, mobile informatization is an inseparable component in the course of integration and development of informatization and industrialization in China at present. Building up an ecological chain for the mobile information industry will greatly accelerate the integration and development of informatization. Corporate informatization is to meet the transfer to the mobile platform, that is, the third tidal wave after the platform of personal computers and the platform of the Internet. Statistics show that mobile informatization is warming up rapidly. It is shown in a research report issued by CCW Research that in 2007, the sale in China's mobile informatization market has amounted to RMB14.7 billion yuan, up 31.3 percent year on year; and the main impetus for such a growth comes from the development of mobile commerce and mobile applications of government affairs. Experts in the industry believed that to develop a new standard and make it possible for various parties along the industrial chain to develop in an ordered manner, it was necessary to conduct work division and cooperation by following the principle of "the government playing a dominant role, industrial guidance, and corporate participation" and realize the win-win situation as the market is still at the initial stage. As to such a point, Mr. Deng Chao, Leader of the Working Group on the Standard for Corporate Informatization under the former Ministry of Information Industry, expressed that "The Working Group on the Standard for Corporate Informatization will start with the development of a instructive uniform standard, provide guidance and criteria for the construction of corporate mobile informatization, and accelerate the development of domestic corporate mobile informatization." To develop a uniform standard and drive the development of the corporate mobile informatization industrial chain is also impossible without the promotion of dominant manufacturers in the industry. Mr. Wang Wenjing, President of UFIDA Group, noted that "For both the industry as a whole and the end corporate users, the development of a standard for mobile informatization is of great significance. With the active participation and guidance of dominant manufacturers as well as the joint efforts made by manufacturers in other parts along the industrial chain, the launching of such a standard shall be accelerated as soon as possible; in the meantime, it shall be farthest suitable for the requirements on the development of an industry." To accelerate the development of corporate mobile informatization, China Mobile Group Beijing Co., Ltd. signed a strategic agreement with Beijing UFIDA Mobile Business Technology Co., Ltd. on jointly launching services for corporate mobile applications and providing numerous domestic enterprises with such applications as mobile management and mobile marketing by the end of 2007. The Mobile Shopping Mall platform that Beijing UFIDA Mobile Business Technology Co., Ltd. has built up in allusion to enterprises' cutting edge applications is the first large-sized platform for mobile e-commerce with all functions in China, which will gather together over 1 million enterprises and businessmen as well as several hundred million cell phone consumers. Enterprises and businessmen can develop their own marketing management over commercial activities on basis of such a platform so as to obtain fundamental application values. As introduced by Mr. Deng Chao, for the moment, the development of the standard has been initiated; and the Working Group also hoped that it could integrate more experiences and intelligence from the industrial circles, especially those from the leading enterprises in the industry. The experiences and technical accumulation of Beijing UFIDA Mobile Business Technology Co., Ltd. in mobile commerce and corporate mobile informatization will play an active role in the development of the standard; meanwhile, the Working Group will also attract more manufacturers in the industry to develop and promote the standard jointly. Mr. Yang Jian considered that mobile Internet's characteristics of being technically complex and having a rather high access doorsill had determined that the standard could only be developed with intelligence from various parties integrated and there would lack a maturity if any single party tried to develop such a standard independently. Insiders in the industry analyzed and believed that to develop the standard for corporate mobile informatization was not an easy job. The development of the standard for mobile informatization needs to be based on two characteristics: one characteristic is that the standard shall be based on the mobile Internet, which has its own features, for example, stronger individual attributes, special terminal equipment, its facilities that are more favorable for corporate policy-making, and a stronger security guarantee. The other characteristic is that the standard can meet enterprises' requirements on applications on the front end and management on the back end as the standard is targeted at corporate users. Such characteristics will reinforce the values of the standard for mobile informatization. For various industries, the standard will be propitious to the reasonable construction of the industrial chain, the orderly development of various parties, and the reasonable preparation of resources for the industry. For various industries, the standard will be propitious to the regulation of the market and competitions, innovations and development. For corporate users, corporate users will have a standard to follow and a criterion to give guidance in the process of mobile informatization; and thus, the deployment of mobile informatization will be more efficient |
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